Crafting a Brand Statement: Your Compass for Success Last week in Part 1, we talked about the foundations of branding: defining your purpose, identifying your audience, and understanding why branding matters more than chasing followers. If you took the time to reflect on the questions we shared, you’ve already started laying the groundwork for a strong brand. This week, we’re taking it a step further by crafting a brand statement. Think of this as the bridge between your purpose and your audience. Your brand statement will act as your compass, guiding everything you create and ensuring your message resonates with those you’re trying to reach. Building on Last Week’s Homework Before we dive into the details,...
Whether you’re a content creator, a small business owner, or just starting out, this post dives into the heart of what makes a brand memorable and lasting. Chris Hunt shares insights from working with major brands like Black Rifle Coffee and Filson, breaking down why branding is more than just a logo or aesthetic. It’s about purpose, connection, and building something real. Packed with actionable steps and thought-provoking questions, this is a must-read for anyone looking to elevate their personal brand or business.
The Genesis: Escaping the Collaborative Norm Code of The West emerged as my personal escape within the confines of my role at Black Rifle Coffee. While my tenure there was undoubtedly enjoyable, the creative process was often dictated by a collaborative approach—a methodology I respected but sought to transcend through my own venture. Harmonizing Egos: Commercial Art and the Team Symphony Engaging in the creation of commercial art demands a humble surrender of individual ego. The focus shifts from the artist's personal narrative to contributing harmoniously to a complex mechanism designed to solve specific challenges. In our context, this often translated into the development of tangible products, ranging from shirts and stickers to the ubiquitous coffee bags.Within the team dynamic,...
Unveiling the Code of the West: A Guiding Light for Free Thought and Objective Reasoning Introduction: In the vast expanse of the Old West, amidst the dust and tumbleweeds, emerged a unique moral and philosophical framework known as the Code of the West. This unwritten code of conduct was adhered to by pioneers, cowboys, and settlers, offering a compass for navigating the rugged terrain of life on the frontier. Today, as we navigate the complex landscape of ideas and information, the principles embedded in the Code of the West serve as a timeless guide for fostering free thought and objective reasoning. The Foundation of the Code: At the core of the Code of the West lies a commitment to...
Beyond the Dust: Exploring Film's Impact on Old West Legacy In the vast, sun-drenched landscapes of the Old West, where tales of cowboys, outlaws, and frontier justice were born, the preservation of this rich heritage found an unexpected ally in the flickering glow of the silver screen. In this exploration, we embark on a cinematic journey, delving into the profound impact of film on the preservation of the Old West legacy. From Spaghetti Westerns to classic Hollywood epics, we uncover how the Code of the West was not only portrayed but perpetuated through the lens of filmmakers, becoming an integral part of the cultural tapestry. The Cinematic Tapestry of the Old West As the Old West faded into the annals...
